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The Proven Winners® name should always have a ® —a registered mark should be used at all times and on the first appearance in copy.
The Proven Winners® logo can be used with or without a tagline.
The current tagline is “The #1 Plant Brand.®” for all uses except for trade applications.
The current trade tagline is “Nothing Sells Faster.®”
The tagline “A Better Garden Starts with a Better Plant.®” is a protected tagline but not currently in use.
Use of color:
- The Proven Winners logo can only be used as described below. The Proven Winners logo cannot be used in other colors.
- CMYK color use: 52%C, 6%M, 79%Y, 25%K for upper side of leaf, 71%C, 33%M, 93%Y, 20%K for lower side of leaf, copy 100% black
- Pantone color use: Pantone 576 for the upper side of the leaf, Pantone 575 for the lower side of the leaf, copy 100% black
- In black and white: 50% black for the upper side of the leaf, 65% black for the lower side of the leaf, copy 100% black
Use of fonts:
- The Proven Winners logo is set in Times Regular, all caps.
- The taglines are set in Univers 47 Condensed, caps, and lowercase.
Proven Winners Photography and Logo Use Guidelines –
Notice to All Users Intending to use Proven Winners Photography and/or Logos from the Proven Winners Website:
The photos, graphics, logos, images, and copy available for download from this website (“Items”) are for use only by wholesale growers, retail garden centers, the news media, or individuals or companies working on their behalf.
By downloading the Items, you agree that the Items shall only be used for the creation of brochures, point of purchase material, advertising for Proven Winners products, or for news/stories reporting about Proven Winners products.
The Items cannot be used for the creation of packaging, including plant tags, stake tags, plant containers or pots, stickers, or other information used on tags, containers, or pots.
The items are the intellectual property of Proven Winners North America LLC or its partners and are subject to the protection of copyright, trademark, and unfair competition law.
When a photograph is used, the following statement must appear near or underneath it: Photo courtesy of Proven Winners – www.provenwinners.com
If you have questions: please contact Proven Winners at 815-895-1872 prior to usage.
