Grow your staff expertise with continuing education opportunities. Our FREE webinar series provides garden center owners, managers, and staff with tips and tools to leverage key marketing programs and tools to engage and connect with consumers. All sessions are recorded, so you can watch at your leisure!
2024 Proven Winners Winter Retail Webinar Series
Wednesday, February 14 – 2 p.m. ET
John Kennedy, BoomerWrangle
Batter Up! It’s Time for Your Team to Have Spring Training
Coming out of the winter and gearing up for the spring season can be difficult for the first few weeks. John Kennedy is prepared to help get your IGC and your team ready to “play ball” for the new season.
Just like in baseball, you focus on the fundamentals, get back to basics then slowly increase your speed and skillset. John will provide you with the top three elements of a successful spring season—Education, Engagement, and Enthusiasm. You will want to hit the ground running in 2024 and this Proven Winners webinar will set you and your team up for success in 2024 and beyond.
Thursday, February 22 – 2 p.m. ET
Katie Elzer-Peters, The Garden of Words
AI for IGCs: Use Cases for Business Growth and Traps to Avoid
Get a refresher on where generative AI tools stand in early 2024 and learn how to use these tools (or not use the tools) to streamline marketing and communications activities. We’ll look at integrated tools in popular marketing programs like Shopify and Klaviyo, and explore use cases for LLMs (large language models) like ChatGPT. We’ll send you a draft AI policy and resources for training your staff. Finally, we’ll spend a few minutes discussing what AI means for traditional marketing and the human touch, and how to stand out in a sea of bots.
We will archive past webinars here.
